Packaging & Design Inspiration

This featured blog image is a good example of why you should hire a professional graphic's designer.

When it comes to branding and marketing, the importance of custom labels cannot be overstated. Custom labels help to identify and distinguish your product from competitors, and they can also be a powerful marketing tool that can help to build your brand's reputation and increase sales. However, if you are not using a professional graphic designer when investing in custom labels for your brand, you could be setting yourself up for failure. Here are a few reasons why: 

Is white considered a printing color?

Yes white is considered a color. Why do you need the white ink layer? 

You need the white layer anytime you are printing clear or metallic labels. Custom labels that use metallic, or clear will need a white layer. 

How do I get an exact color match for labels?

This can be done two ways, With a press match, or by using Pantone colors.

A press proof match is when a label company prints your labels to match the sample you provided.  

Do you need your custom labels to be an exact color? Tell your label printer you want a press match to your current label colors. Another option is to use pantone colors. Pantone colors ensure that your color is the same on labels, packaging, boxes and any other printed packaging materials. 

Custom labels are an investment for your business, so you will want to maximize this opportunity all you can. You can do this with awesome custom label artwork. And you can take it to the next level by choosing an awesome material.  

When consumers are looking at your custom labels in the stores they are seeing your artwork first. Next they see your custom label. When your custom labels are in stores you want to make sure there are no errors or mistakes. Mistakes on your custom label artwork do not look good for your brand. 

Each label material has a specific use depending on what you're doing with the label.

When printing custom labels there are many different options for label materials. Some of the most popular label materials are paper labels, plastic bopp labels, silver labels, metallic labels, and holographic labels. 

Did you just start a candle company? If so you might want to know that Approximately 35% of candle sales occur during the Christmas/Holiday season. Non-seasonal business.

you did you will need candle labels. Or maybe you just need some candle-label ideas. This blog article should help jumpstart your brain for some creative candle ideas.