Designing custom labels is not easy. To design a good label you need a talented grapic's designer.
This featured blog image is a good example of why you should hire a professional graphic's designer.
When it comes to branding and marketing, the importance of custom labels cannot be overstated.
Custom labels help to identify and distinguish your product from competitors, and they can also be a powerful marketing tool that can help to build your brand's reputation and increase sales. However, if you are not using a professional graphic designer when printing custom labels for your brand, you could be setting yourself up for failure. Why? Here are a few reasons why.
1. Poor Design Quality
One of the biggest dangers of not using a professional graphic designer is that you may end up with poor design quality.
A professional custom label graphic designer has the skills, knowledge, and experience to create a visually appealing and effective label design that meets the needs of your brand. On the other hand, if you try to design your own labels or hire someone without professional design skills, you risk creating a label that is cluttered, unappealing, or simply not effective.
Another danger of not using a custom label graphic designer is inconsistency in your brand's design elements.
When you work with a professional custom label graphic designer, they will ensure that your labels are consistent with your overall brand identity, including your logo, color palette, and font choices. Without a professional designer, it's easy to end up with labels that don't match your brand's aesthetic, which can be confusing and off-putting to customers.
3. Legal issues
Using a professional custom label graphic designer can also help you avoid legal issues.
A professional designer will be familiar with intellectual property laws and can help you avoid using any copyrighted or trademarked images or elements in your label design. On the other hand, if you design your own labels or work with someone who is not familiar with these laws, you risk infringing on someone else's intellectual property, which can lead to legal issues and costly fines.
4. Poor print quality
Another danger of not using a professional graphic designer is poor print quality.
A professional designer will be familiar with the technical requirements for printing labels, such as the appropriate file format, resolution, vector, dpi, and color modes. Without this knowledge, you may end up with labels that are pixelated, blurry, or have colors that don't match your intended design.
5. Wasted time and resources
Finally, not using a professional graphic designer can be a waste of time and resources.
Designing your own labels or working with an inexperienced designer can be a time-consuming and frustrating process. And you may end up with a product label that does not meet your expectations. By working with a professional designer, you can save time and ensure that you get a high-quality custom label design that meets your needs.
6. Missing Fonts or Image files
If you dont hire a professional graphics designer you run the risk of getting incompleted artwork.
Or artwork with missing fonts or images. Many times amateur or beginner graphic design artists won't convert fonts to outlines, or embed important image files.
7. No White Layer
Novice graphic designers sometimes forget to add a white layer into your artwork if you are printing metallic or clear labels. This will cost you more money later to pay another graphic designer to add this white layer for printing.
In conclusion, while it may seem like a cost-effective option to design your own labels or work with an inexperienced designer, the risks and dangers of not using a professional graphic designer are simply not worth it. By investing in a professional designer, you can ensure that you get a high-quality, effective, legally compliant label design that helps to build your brand.
8. No bleed area
Ignoring the Bleed Area: The bleed area is the portion of the label design that extends beyond the trim line and will be trimmed off after printing. Ignoring the bleed area can result in a white border around your design or even an unintended crop of important elements. Make sure to include the bleed area in your design and keep all critical elements within the trim line.