How do you label squeezable bottles?

“Promotes the appearance of clear, healthy, attractive nails,” she read aloud while standing in the cosmetics section of the drug store.

Theresa was a busy, single mom who didn’t have the time or money to spend hours in a nail salon caring for her nails. Yet she was concerned with her appearance and wanted to find a product that would help strengthen her nails.

The description was exactly what she needed but the label…that was looking a little worn out. The label was crinkled with spidery veins across the middle where it had been squeezed by customers during handling. And it hadn’t even been purchased yet!

Was the worn-looking label indicative of the quality of the product?

“Better safe than sorry,” she thought, putting the product down and moving on to the next item.

While you may not be aware of it, this has happened to most retailers at one point or another. The customer is either turned off by the appearance or the quality of the label and second-guesses the decision to purchase.

In this case, the product was wrinkled from squeezing. Before the development of conformable labels in the 1980s, labels on squeeze bottles would frequently detach, wrinkle and crease after use.

Today you will find conformable labels or squeezable labels, on condiments, hair products, sunscreen, and other products. Traditionally, these labels were made from polyethylene; however, they can now be manufactured using a plastic called biaxially oriented polypropylene, or BOPP. A gloss varnish can even be applied to guard against smudging and water damage.

For more information about our squeezable labels, visit us at LabelValue.com or contact us directly at 800-750-7764.