3 Tips to Design Labels that Will Sell Your Products

Ask yourself…what compels you to pick up a product when there are hundreds of options on the store shelve? Many would say that they are repeat buyers and loyal to a specific brand. However, 74% of consumers will tell you that product packaging is critical to the final selection of the product. The packaging and visual elements are the main determining factor when consumers are selecting one product over another off the shelves.

So how do you make sure your custom labels stand out among the rest? How do you make your packaging different and draw the eye?

Choose color wisely. Color is the first attribute customers are attracted to when they seek brand differentiation. The most attractive label designs use warm colors that make the product stand out among others and boost sales. Work with a designer who is familiar with product marketing and test the label of your target market.

Get specific. You want the consumer to find the information he or she is looking for quickly and easily. Make sure the label includes the specific nutritional information and ingredients list.

Easy to read. Nothing is more frustrating than trying to read the information on a product only to find the font so fancy that it’s difficult to read the label. The description should be short, simple, and in an easy-to-read font. Make sure that the color of the text sharply contrasts with the background color and graphics.

Need help with your labels? We are happy to do what we can to help you. Contact us today to learn about our state-of-the-art digital and flexographic technology. With both types of printing, we are in a position to provide the most affordable printing solution for both large and short runs.