3 Tips for Creating New Halloween Labels

Many brands are coming out with seasonal products, encouraging customers to purchase these “limited-time-only” items while they have the chance. However, even if you don’t want to release an all new product you can still capitalize on the holiday with Halloween-themed labels. Use these three ideas for creating the perfect terrifying labels for Halloween.

1.Test colors and graphics. Try adding a variety of fall-colored hues to your packaging and food labels. When you select your graphics, make sure that they are appropriate for children, since they are the biggest consumers of Halloween-themed candy and products. However, be careful not to alienate your adult consumers with graphics that appeals only to children.

2. Promote your products’ attributes. Many brands have moved toward more eco-friendly packaging or healthier ingredients. Make a point to promote the other attributes on your packaging, along-side your new Halloween packaging.

3. Be transparent. No one likes to be deceived. Make sure all of your marketing messaging is accurate and consistent with your branding. Provide all information about ingredients and nutritional content.

Do you need to print your new food labels? Contact one of our labeling experts today!