In today's competitive market, standing out on the shelf is crucial for any brand. Shrink sleeves are commonly used for packaging bottled beverages, from water and soft drinks to alcoholic beverages. And also ideal for cosmetic and personal care products such as shampoo, body wash, and cosmetics. They are designed to tightly conform to the shape of your product's container when exposed to heat, creating a 360-degree label that fully covers it.
Shrink sleeve labels and Shrink Sleeve labels for slim cans are made from a heat-shrinkable plastic material, typically PVC, PET, or OPS (Oriented Polystyrene). They are printed with custom graphics, branding, and product information.
Custom shrink sleeve labels are a type of packaging label that is designed to fit around the contour of a product's container or packaging. This new packaging could be a game changer for your products. Lets take a look at the advantages of shrink sleeve packaging.
To create a snug and secure fit around the product's packaging, the custom shrink sleeve labels are heated. As the label is exposed to heat, it shrinks tightly, conforming to the shape and contours of the container. This process is typically performed using heat tunnels or shrink machines. At LabelValue, we have the equipment to print and apply your shrink sleeve labels on cans. Just check out the video below to see how our customers get their shrink sleeve labels on cans.
The Advantages of Custom Shrink Sleeve Labels For Products
What are the advantages of shrink sleeve labels? Many, but below are just a few.
Branding: Businesses use custom shrink sleeve labels to promote their brand and make their products stand out on store shelves. The 360-degree design space allows for creative branding and marketing strategies.
Tamper-Evidence: Shrink sleeves can provide tamper-evident seals, as they are destroyed when removed or tampered with. This helps ensure the product's safety and integrity.
Contour Labeling & Irregularly Shaped Containers: Shrink sleeves are ideal for containers with unique shapes or those that are not easily labeled with traditional labels, such as bottles, cans, and containers with curves or indents.
- Cost-Effective Labeling: Shrink sleeves can be cost-effective for large production runs, as the labels are often applied using automated machinery, reducing labor costs and ensuring consistency in labeling.
This is why Shrink sleeve labels are a game changer when compared to custom labels. Custom shrink sleeve labels are a versatile and eye-catching labeling solution that are widely used in the packaging industry. They provide businesses with opportunities for branding, security, and creative product promotion, especially when dealing with uniquely shaped containers.