A Guide to The Amazon Transparency Program: Everything You Need To Know

By LabelValue Team
Nov 4, 2024

Are you worried about counterfeit products affecting your brand on Amazon? Good news! Amazon offers a solution through its Transparency Program, designed to help sellers like you protect your products with unique codes.

At LabelValue, we've partnered with Amazon to provide labels tailored specifically for this program. In this blog, we’ll explore what the Amazon Transparency Program is and how to get the right labels.

Understanding the Amazon Transparency Program

What is the Amazon Transparency Program?

The Amazon Transparency Program aims at prevent counterfeit products from reaching customers. It assigns unique codes to each product, allowing Amazon to verify authenticity throughout the shipping and selling process.

How Does the Amazon Transparency Program Work?

The program utilizes unique codes assigned to each product before it can be listed or shipped. These small, non-sequential barcodes help Amazon identify counterfeit products. If a product is listed without the correct code, it's flagged as fake and not delivered.

Benefits of the Amazon Transparency Program

The Amazon Transparency Program offers advantages for your brand:

Reduced Counterfeiting: Protect your products from being duplicated.
Improved Customer Engagement: Build trust with your customers by assuring them of validity.
Optimized Supply Chain Management: Gain insights into your operations.
Cost-Effective Strategies: Keep competitors at bay and focus on your brand’s growth.

This can benefit your brand over the long-term with cost effective strategies, keeping competitors from stealing your products.

Joining the Amazon Transparency Program

Requirements For Enrollment

To participate, you need to meet the following criteria:
Amazon Brand Registry Account: You must have an account linked to your brand's trademark with the “rights owner” role.
Active, Registered Trademark: Ensure your brand has a registered trademark.
Global Trade Item Number (GTIN): Each product you wish to enroll in Transparency needs a GTIN.

Steps to Enroll in the Amazon Transparency Program

Enroll Your Brand and Products
Choose Your Implementation Method
Add Transparency to Your Units
Pass the Operational Performance Review
Manage Your Transparency Protections

For detailed instructions, learn more here.

Cost of the Amazon Transparency Program

Amazon doesn't charge for the program, but there's a fee for each individual code assigned to your products. When an order is placed, Amazon will charge per item. However, there are no fees for adding or removing ASINs. For more information, check out Amazon’s FAQs.

Choosing the Right Labels and Printer

What Are Amazon Transparency Labels?

Amazon Transparency Labels are white, thermal transfer labels designed for the program. They have a permanent adhesive, making them ideal for tracking products and shipments. LabelValue offers Types 1-4 Amazon Transparency Program labels for a variety of package sizes.

These labels are made specifically for the Amazon Transparency Program. Generic white labels won't produce unique indivudal codes for Amazon sellers, wheras these labels do. Amazon Transparency Labels not only help verify product authentication, but save you time and money.

What Kind of Printer Do I Need?

Our labels are compatible with any thermal transfer printer that accepts a 1” core. Remember to add a thermal transfer resin ribbon for optimal efficiency. Both are compatible with the label size and type you choose. Load the labels into your printer, and you’re ready to label your Transparency products!

If you can’t find the right ribbon for your printer, we’ve got you covered! LabelValue provides thermal transfer resin ribbons in various sizes. Each ribbon can print around 8,850 labels, making it a cost-effective solution for your business.

Optimizing Label Printing for Your Business

Using Amazon Transparency Labels can make label printing more efficient for your business. These labels include unique codes that help track each product, making it simple to verify their authenticity. This system reduces mistakes and waste with in-house printing, saving you time and money. Overall, it allows you to focus on other important parts of your business.

LabelValue is committed to helping Amazon sellers protect their brand. Our partnership with Amazon ensures you receive affordable labeling solutions. Don’t wait—order your Amazon Transparency labels today and safeguard your products against counterfeiting!

For any questions, feel free to reach out to our friendly customer service team. We’re here to help you succeed!