Are You Using QR Codes on Your Labels?

“What are QR Codes?”

QR codes, known as Quick Response code, a.k.a. matrix code, 2D barcode, 2D code, graphical tag, jag tag is a dimensional barcode that represents or tracks information of a product. Generally these square bar codes include the same information as a web link. These codes are used with a camera phone equipped with a reader application that can scan the QR code to display text or open a website page in the phone’s browser.

Why you need QR Codes on your products

QR Codes store URL’s and addresses for referencing back to something. You will see them on food & beverage labels, homemade gift labels, and cosmetic labels. If you are looking for a modern and totally new technique of promoting your product, QR codes are the way to go. A simple QR code on your product can take the consumer to your website, to a recipe, or to a coupon for savings. QR codes can let consumer participate in contest that take them to your Twitter, Facebook “Likes” fan page or website.

Advertizing with QR codes is easy and the barcode image will give your customer a quick method of finding out more about you and is a great opportunity to show off the functionality of their mobile phone. So the next time you see a square looking bar code, use your phone to scan the code and see where it takes you.

More reasons why you should use QR codes on your products

• Link to your website, blog, video, newsletters
• Contact information
• Promotional products for rewards
• Mobile coupons, rebates
• Mobile group deals
• Facebook likes, deals, contest
• Twitter followers
• Sweepstakes contest
• Upcoming events
• Create any buzz about a “new” product
• Mobile Smart Sites (advertisement on your smart phone)

We are sure there are more ways to use your QR codes. If any of our ideas spark your interest or you have an idea of your own, please call us. We are ready and willing to print your custom label today.