Companies are always looking for ways to differentiate their products from the rest, and the easiest way to do so is by using labels. One of the most recent trends in the world of labels is the no-label look.
The no-label look is gaining popularity in key industries, particularly the food, beverage and beauty industries, as the clear labels provide an extra element of elegance and help separate those products from products with standard labels.
Two common materials used to create the no-label look are polyester (PET) and polypropylene (PP). The goal of the material is to have the surface of the label match the container so you can’t immediately see the label. Using one of these smooth materials with clear stock allows you to see through the label to the packaging.
This look gives your product a cleaner, sleaker look. If you've invested in uinique or attractive packaging, it is important that you let it show through, while still having the flexibility over design and content that a printed label allows.
In addition, a paper liner is also often used because of its smoothness during the release process and its ability to truly give the product that coveted no-label look.
Improvements are still being made to improve the no-label look without driving up cost. As Package Printing notes, UV flexo and gravure inks are starting to be used to improve the economics of the no-label-look.
These are approaches that are often used at LabelValue to make sure your custom label needs are met at the best price possible.