Ask yourself…what compels you to pick up a product when there are hundreds of options on the store shelves? Many would say that they are repeat buyers and are loyal to a specific brand. However, 74% of consumers will also tell you that the product packaging is critical to the final selection of the product.
That's why packaging is so important.
So how do you make sure your custom labels stand out among the rest? How do you make your packaging different and draw the eye?
Here are three quick tips that provide a good starting point.
Choose color wisely. Color is the first attribute customers are attracted to when they seek brand differentiation. The most attractive label designs use warm colors that make the product stand out among others. In turn, when you're product stands out, you'll see more transactions. Work with a designer who is familiar with product marketing and then make sure to test the label with your target market demographics.
Get specific. You want the consumer to find the information he or she is looking for quickly and easily. Make sure the label includes specific nutritional information and ingredients list. Additionally, if there are recipes associated with your product, share them in detailed steps.
Make it easy to read. Nothing is more frustrating than trying to read the information on a product only to find the font so fancy that it’s difficult to read the label. The description should be short, simple, and in an easy-to-read format. Make sure that the color of the text sharply contrasts with the background color and graphics.
Need help with your labels? We are happy to assist you. Contact us today to learn about our state-of-the-art digital and flexographic technology. With both types of printing, we are in a position to provide the most affordable printing solutions for both large and short runs.