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Meet the Team

Tim Donovan
Production Manager Tim Donovan


Tim Donovan, the production manager, was one of the first official employees of We recently caught up with Tim to learn more about him, his background, and why he loves
[LV]: Where did you get all your training on the presses? Was it something you studied in school?
[TD]: I actually studied auto body in high school and completed a 2 year auto body degree. After getting out of high school I started working at a local body shop where I quickly learned that it wasn’t something I wanted for a long term career. I was working on a man’s car one day and he said he noticed what a hard worker I was and offered me a job. It turned out that it was a job in printing, making product packaging.
I purchased a home that happened to have a shop on the property that allowed me to run my own auto body shop during the day while working nights at the printing company. Eventually the printing company relocated to another state and I moved on to a label manufacturer, where I stayed for 12 years.
[LV]: How did you come to work at
[TD]: After working for such a long time for my previous label manufacturer I was ready for a change. It was at that time that I met Mark [Callison, one of the co-owners of]. Mark explained that he and Paul [Puleo] had started a label manufacturing business and asked if I would be interested in coming to work with them. I liked both Mark and Paul and decided to take a leap of faith and go work for in January of 2007. I was the second employee at that time. Since then we have grown to more than 25 employees.
[LV]: What is your favorite thing about
[TD]: I love that it’s a family-oriented business with a team atmosphere. Mark and Paul also trust me to do my job well, giving me a lot of autonomy. I have never been micro-managed.
[LV]: What do you do when you’re outside of the office?
[TD]: Fishing! I have my own boat and enjoy spending my weekends on the water.
[LV]: Do you have any secret talents?
[TD]: I’m actually a great cook. I think that’s why my wife married me. She loved my cooking.

[LV]: That’s awesome. Speaking of food, what’s your favorite food?
[TD]: Lobster. I’m from Massachusetts so it’s inevitable. It’s actually the lobster mini season right now in Key West and I’m looking forward to Chris, [one of the press operators], bringing back lobsters from his diving trip.
[LV]: Is there anything you’re looking forward to right now at
[TD]: I’m looking forward to our continued growth and the new equipment. I love the challenge of figuring out different ways to make labels and sell them online. There’s really a lot of exciting stuff ahead.
[LV]: Thanks Tim!


Bill Platt

Bill Platt

Software Engineer


Bill Platt relocated across the state of Florida to join the team in June of 2012. Originally from Yonkers, New York, Bill moved to Florida after college in 1994. We recently asked him a few questions to learn more about his background and what drew him to

[LV]: So you grew up in New York, is that where you went to school?

[BP]: No, I actually went to the University of South Carolina where I studied Psychology.

[LV]: Wow. From psychology to computer programming?  What kinds of jobs have you held in the past?

[BP]: Following high school I joined the Air Force where I painted planes. After that I was a stock broker in New York. While I was working as a stock broker I decided to teach myself computer programming. I’ve been doing that ever since.

[LV]: You relocated from the east to the west coast of Florida to join our team. What drew you to

[BP]: While I liked the business and the fact that labels are always going to be in demand, regardless of the economy, which meant a stable business, the main reason is that I instantly liked Paul [Puleo] and Mark [Callison]. I also liked working at small businesses. I wasn’t interested in working for a large Fortune 500 company.

[LV]: What do you like about working here?

[BP]: The people. They are genuinely fun to work with. In computer programming, the tasks are going to be essentially the same wherever I go. However, it’s the people you work with who make the difference between whether you enjoy what you do or not.

[LV]: We all know that you work both in the office and from home. What do you like to do when you aren’t working?

[BP]: I enjoy grilling, working in the yard and rebuilding old cars. Oh, and I love my Sunday afternoon naps.

[LV]: Don’t we all? Of the cars you have rebuilt, which was your favorite?

[BP]: A 1978 Camaro Z/28. I loved that car!

[LV]: There are a lot of changes going on behind the scenes at, particularly in your department. What are you looking forward to the most?

[BP]: I’m looking forward to finishing the integration for our new accounting software so we can move forward with other products for the website. I have a vision for where I want our new website to go and there are a lot of additions I look forward to seeing put in place. My long term goal is that will provide the same features and performance that you would find on the website of any Fortune 500 company.

[LV]: Thanks Bill!


Ross Ferlita


Ross Ferlita

Account Manager


Ross Ferlita was the first sales representative, joining the team in March of 2009. Always on the phone talking to customers, we managed to squeeze in a few minutes with Ross to learn a little more about him and how he came to

[LV]: As our original sales representative, you’ve seen a lot of changes as has grown. What change have you seen that has most impacted your position here?

[RF]: The addition of digital printing. Without a doubt. It allowed me to work with small businesses that didn’t need the large number of custom labels that makes flexographic printing cost effective. With digital labels, businesses could afford to purchase small quantities of custom labels and even have variations.

[LV]: Did you have a sales background when you came to

[RF]: Yes. I had been selling building materials and doing home sales before I started working here. I started in sales working for a small office supply company, which is where I first worked with labels, although I know far more about labels now than I ever would have anticipated. Before that I was working as a teacher with the Hillsborough County School District in Tampa.

[LV]: Wow. From teaching to selling labels! How did you come to

[RF]: Paul [Puleo] was my neighbor, actually. When the housing bubble burst I approached him to learn more about the business he had been building. As luck happened, they were just at the point where they were ready to hire a sales rep.

[LV]: So what do you do when you aren’t hard at work on the phones?

[RF]: I enjoy spending time with my family. I love running. I also enjoy music, playing guitar and singing. One of my lifelong dreams would be to perform at one of the big local open mic nights in Tampa, where they often have regional and sometimes even national acts.

[LV]: That would be incredible! Can’t wait to see you on stage! Is there anything you’re looking forward to right now at

[RF]: The continued company growth. There have been a lot of new changes, especially with the new website being launched. I’m also really excited about our newest digital press and the short run printing opportunities that will open for new customers.

[LV]: Thanks Ross!


Jennifer Rodriguez


Jennifer Rodriguez

Customer Service Representative


There are few jobs that are more rewarding than customer service, where you work directly with customers to solve problems. We recently caught up with Jennifer Rodriguez on the customer service team to learn more about her and how she came to

[LV]: Where did you go to school and what did you study?

[JR]: I went to Florida International University, where I got a double major in finance and management.

[LV]: Wow! From finance to customer service. How did that happen?

[JR]: I had been working as the Financial Aid Director at a cosmetology school while I was going to school. After graduating in 2010, I happened across the job posting for a customer service representative at I knew I didn’t want to go into accounting and during the interview process I really connected with Mark [Callison] and Paul [Paleo], as well as the rest of the customer service team. I loved the idea of working with customers all day and helping them solve problems. You would be surprised how much there is no know and learn about labels!

[LV]: You wouldn’t think so, but it really is true, isn’t it? So what do you do when you’re not on the phone helping customers?

[JR]: I love spending time with my dog and going to the beach. It’s definitely my favorite thing to do on the weekends. I also enjoy getting out of town and visiting my family down in Miami. My mother and I took a trip recently to New Orleans.

[LV]: Do you have a bucket list?

[JR]: Yes! I would love to go skydiving someday and I want to visit Fiji. I also would love to go backpacking across Europe.

[LV]: There has been a lot happening in the last 6 months with the implementation of the new website and the new digital press…and we have a lot more coming up down the road. What are you most looking forward to?

[JR]: The new accounting software that will make it a smoother process for customers to check out on our site.

[LV]: Thanks Jennifer!