Many people are confused as to what essential oils are. That's why you need a marketing strategy that is clear and to the point. These few tips will help make sure you get the most out of marketing your essential oil product.
1. Be clear
Many people don't understand what essential oils even are - much less the benefits they provide. That's why you need to be as clear as possible with your marketing materials. This means stating the specific benefits of your product with a simple explenation of why essential oils are best at producing these specific benefits.
2. Stay consistent
Establish a theme around your logo or product's custom label design and stick to it. Whatever points you want to emphasize about your product need to be obvious and consistent across your product line and your marketing materials. For example, if you have a purple flower in your logo, make sure that it ties directly into a point about your esesntial oils, such as being de-stressors, and stick to it across your products. This way people will associate the benefit with your product every time they see that visual.
3. Encourage samples
Since a lot of people don't understand the amazing benefits that essential oils provide, encourage them to try it out for themselves. Offer samples to new customers and samples of new products to loyal customers. Once they see for themselves what your essential oils do, they'll be sure to come back for more.
If you stick to these three steps, your essential oil marketing strategy will be more unified and draw new customers to your products.