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Amazon Transparency Labels - Permanent - Yellow Border - White - Rectangle

Transparency program logo

Transparency is a product serialization service that helps identify individual units and proactively prevent counterfeits from reaching customers. For more information about the Transparency program, please visit https://brandservices.amazon.com/transparency.

Labels For Transparency In-Plant Label Printing (IPP)

These Transparency program labels are blank, white thermal transfer labels designed to be used in your thermal transfer label printer as part of the in-plant label printing portion of the Transparency program. Simply receive your Transparency codes for your products, print them on these labels with your thermal transfer label printer, and apply them to your products. It's the simple, flexible way to get your products labeled with the Transparency program. Note: you will need a thermal transfer printer and a thermal transfer ribbon, both compatible with the label size or type you choose in order to print Transparency information on these blank thermal transfer labels.
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  1. Type 4 Amazon Transparency Thermal Transfer Label
    Amazon Transparency Labels - 500 Labels/Roll, 4" x 1.375" - Type 4
    • Item# LV-TP41375TT
    • 4" x 1.375" Rectangle Labels, 500 Labels Per Roll
    • Thermal Transfer Paper Material, 1" Cores
    • For Use With 4.17" Ribbon or Similar: 4.17" TT Ribbon
    list price $23.10
    $19.68
    As low as $10.65
    Free shipping in the USA
    View product
  2. Type 3 Transparency Thermal Transfer Labels
    Amazon Transparency Labels - 1.75" x 0.75" - Type 2
    • Item# LV-TP175075TT
    • 1.75" x 0.75" Rectangle Labels, 500 Labels Per Roll
    • Thermal Transfer Paper Material, 1" Cores
    • For Use With 2" Ribbon or Similar: 2" TT Ribbon
    list price $17.30
    $14.45
    As low as $7.82
    Free shipping in the USA
    View product
  3. Type 4 Amazon Transparency Thermal Transfer Label
    Amazon Transparency Labels - 1900 Labels/Roll, 4" x 1.375" - Type 4
    • Item# LV-TP41900TT
    • 4" x 1.375" Rectangle Labels, 1,900 Labels Per Roll
    • Thermal Transfer Paper Material, 1" Cores
    • For Use With 4.17" Ribbon or Similar: 4.17" TT Ribbon
    list price $43.14
    $30.14
    As low as $19.41
    Free shipping in the USA
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Custom Printing Options Would you like a customized Transparency label? By utilizing digital label printing, we can affordably custom print your logo or any other information on your Transparency labels. Additionally, our variable data printing capabilities allow us to incorporate your Transparency codes directly into your product labels if you prefer to go that route. Either get started with a custom label quote and be sure to select Thermal Transfer paper or Thermal Transfer Printable Laminate when constructing your label, or contact us to speak with one of our custom label experts.

Amazon Transparency Label FAQ’s

What is Amazon Transparency?

Amazon Transparency is a product authenticity program designed to protect brands and customers from counterfeit products. Each Transparency label features a unique 2D barcode (known as a Transparency code) that Amazon scans at multiple points during fulfillment.

How do I get a Transparency code for Amazon?

To get Transparency codes, your brand must be enrolled in the Amazon Transparency Program through Amazon Brand Registry. Once approved, you’ll be able to generate Transparency codes for each unique product unit.

What are the minimum size requirements for Amazon Transparency codes?

Amazon recommends that each Transparency code (2D Data Matrix barcode) be no smaller than 0.5” x 0.5” (12.7mm x 12.7mm) to maintain clear edges and contrast for scanning. The minimum Quiet Zone around the code should be 0.04” (1.02mm), making the Block out area (Code + Quiet Zone) 0.54” (13.7mm).

Can I print Transparency labels myself?

Yes. You can print Transparency codes in-house using compatible thermal transfer or laser printers. Pair your printer with LabelValue transparency labels designed for reliable scanning and long-lasting adhesion. It's a quick and reliable way to stay compliant with the Transparency Program while maintaining a simple and efficient labeling process.
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