LabelValue.com, since 2005. This black matte 11 oz. coffee mug showcases yellow lettering with the words "Keep Calm and Label On," along with the LabelValue.com logo and the subtext "Since 2005." The interior of the mug is bright blue. This mug was created to celebrate LabelValue.com's 10th birthday as we've learned throughout the years to keep calm when things get crazy and keep labeling on.