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Craft Beer and Super Bowl Marketing

Too small to advertise at the Super Bowl? Think again.

There are arguably more people who get together for the Super Bowl than get together for Christmas in America. Chances are, a large portion of your target demographic (if not 100%), will be enjoying themselves at a Super Bowl Party on Sunday. 

While the big-name beer brands will be spending millions on 60-second ad slots featuring puppies traveling across America, scantily-clad women wrestling in mud, or coining the next catchphrase (see: wassup), your faithful craft beer customer will be laughing along while sipping your beer. Should you be happy with that? Maybe. But just because you're not a Fortune 500 brand spending millions doesn't mean you can't market your craft beer for the Super Bowl.

Just because you're not a Fortune 500 brand spending millions doesn't mean you can't market your craft beer for the Super Bowl.

Do something their friends will notice.

So picture this scene: After the incredibly adorable puppy finds it's way home and the Budweiser logo fades, your customer reaches down and takes a sip of your wonderful craft beer. The cool custom beer label you designed for the Super Bowl catches his friend's eye.

"Yo, is that Budweiser's Super Bowl edition beer?"

Of course not. Now your customer turns into an evangelist for your brand, sharing your brewery's name, story and why it's his beer of choice. 

Who wins?

So yeah, the puppy made America ooh and ahh, but you just made a deep impression and created a real potential lead because you were smart enough to create a custom beer label for the Super Bowl. Not only did the label let you market to new customers, but it let you show off your brand's personality and tell more of the story that make's your beer awesome. Chances are, your ROI is going to be exponentially higher than that big-brand for Super Bowl LII.

 


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