What is Direct Thermal Printing?

Direct thermal printing is the type of printing technology that is used in the Dymo LabelWriters series of printers, which is our most popular label printer for small and medium-sized businesses and offices.

What is Direct Thermal Printing?

Direct thermal printing (or sometimes referred to as thermal printing) is a printing process that creates an image by applying heat to thermal paper. This is an efficient and effective way to print, especially if you are printing in volume. The reason is direct thermal printing is more effective is that it saves ink and doesn’t require cartridges.

Thermochromic Paper

The type of paper direct thermal printing requires is Thermochromic paper, also known as thermal paper. Thermal paper is paper that is coated in a certain chemical that, when heated to a certain temperature, causes the material to change colors.

thermal printer paper

Thermal paper is used for label printers, adding machines, cash registers, and credit card terminals.

The limitations of direct thermal printing

It is better to use a thermal printer because it doesn’t use ink and it doesn’t require a ribbon-like a thermal transfer printer needs. So in the long run, for businesses that print labels on a daily basis, it saves money.

Using a direct thermal printer does have some downsides, however, such as durability and shorter print life on average.

If these issues are a concern for you, we can custom print labels to fit your business needs.