As we approach 2024, it's important for businesses to stay up-to-date on the latest trends in product labels.
In this article, we will explore the top trends in product labels that we saw in 2023 that will follow for 2024.
Custom Label Trends For 2024
Custom labels can help businesses to create a unique identity and stand out from the competition. Making your custom label unique on the store shelf is what can be the difference between a consumer picking up your bottle or a competitor's.
Many brands are taking the simpler, minimalist approach. Using more empty space, bold, and vibrant designs. Personalization and storytelling are two popular marketing techniques we have seen. And qr codes to your labels to get more customers to interact with the product by scanning the qr code to learn more about the product like the origin, the company story, or ingredients. This is one way to help connect with your customers.
- Digital Label printing - Digital label printing has advanced, allowing for more cost-effective and high-quality custom labels. It enables shorter print runs, personalization, and quick turnaround times. Brands can experiment with different designs and variations without the high costs associated with traditional printing methods.
- Minimalism: Clean and simple designs are becoming more popular, as consumers look for products that are easy to understand and use. Minimalist labels can help to convey important information without overwhelming the consumer with too much text or graphics.
- Bold Colors: Bright and bold colors are becoming more popular, as they can help products to stand out on the shelves. Brands are using vibrant colors to create eye-catching labels that grab the consumer's attention.
- Variable Data labels and Personalized labels can help to create a more engaging and memorable experience for the consumer. Businesses are using variable data label printing to create custom labels that include the consumer's name or other personalized information.
- Interactive Labels: Interactive labels can help to create a unique and engaging experience for the consumer. QR code stickers, augmented reality, and other technologies can be used to create interactive labels that provide additional information or entertainment.
- Transparency: Consumers are increasingly interested in knowing where their products come from and how they are made. Brands are using transparent labels to provide information about ingredients, sourcing, and manufacturing processes.
- Storytelling: Brands are using labels to tell a story about their products, creating a connection with consumers and building brand loyalty. Labels can be used to highlight the history of the brand, the inspiration behind the product, or the values of the company.
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