Tips for creating professional appointment cards
If you work in an office that sees customers (or patients) on a regular basis, you most likely hand out appointment cards for any future appointments or follow-ups. However, not only is this small piece of paper a convenient reminder for customers, but it’s also a great branding opportunity for your business. Do you handwrite the time and date or future appointments onto a business card or do you use a LabelWriter printer to print appointment information onto a branded card? However, you do it, here are some tips for creating professional appointment cards to give to your customers.
1. Don't write appointments onto cards by hand. Use a printer like the Dymo LabelWriter and Dymo compatible appointment cards.
2. Use a large font that customers or patients will be able to read easily.
3. Select colors that are branded to your business, but make sure the text is still easy to read.
4. Use black print and select an easy-to-read font like Arial or Times New Roman.
5. Print your business’s logo onto the card. If it looks distorted, select another image that represents your business and will help promote your brand.
Do you have your appointment cards pre-printed with your logo? Or do you print the logo onto the cards yourself, on the spot?
When it comes to appointment cards, one of the major reasons you give these out to your customers is to have them return to the office for a future visit. If your branding is inconsistent or unprofessional, your customers will be less likely to want to come back.
Every encounter you have with your customers, be it in person or in print, is another opportunity to reinforce your company's identity and form a positive relationship with your customers.