If you're a small business owner or marketer who is handling graphic design duties for your company, this article is for you. By putting certain guidelines in place, you can become exponentially more efficient...
Read more
Posted in Label Design, Articles & Tips For Printing Custom Labels, Graphic Design Terminology, For Small Business Owners and Branding
Labels serve multiple purposes – first, to attract the attention of customers, and then to provide product information such as ingredients, date of expiration, usage instructions, date of manufacture,...
Read more
Posted in Label Design, Articles & Tips For Printing Custom Labels, For Small Business Owners and Branding
Brand loyalty is one of the more mysterious psychological concepts in business. Every business owner dreams of having a robust and loyal customer following. While successful brands have figured out their...
Read more
Posted in Packaging & Design Inspiration, Articles & Tips For Printing Custom Labels, For Small Business Owners and Branding
A Different Take On Consistency
Consistency is imperative in creating a brand that will stick with people. If you're changing up your styles, logos, colors and design at the drop of a hat, your customers...
Read more
Posted in Label Information, Label Design, Packaging & Design Inspiration, Articles & Tips For Printing Custom Labels, Graphic Design Terminology, Label Design Inspiration and Branding
One of the most important branding/design decisions you'll make with your business is choosing a font for the company. More than that, choosing the appropriate mixture of fonts for your headings, subheadings...
Read more
Posted in Label Design, Articles & Tips For Printing Custom Labels, Graphic Design Terminology, For Small Business Owners and Branding
Using custom labels on products, giveaways, and mail is a great way to differentiate your company and build awareness of your brand. While large companies may have the bandwidth to hire designers and a...
Read more
Posted in Label Design, Packaging & Design Inspiration, Articles & Tips For Printing Custom Labels, For Small Business Owners and Shipping & Logistics
Faced with the decision over which bottle of wine to purchase, many consumers will choose based on how a label makes them feel. They often don't purchase based solely on actual details and description...
Read more
Posted in Articles & Tips For Printing Custom Labels and Wine Labels
Just how important is packaging and label design?
A great product sells itself, right? Not so fast. A great product is much more likely to RE-sell itself. But a great product alone won't get an initial...
Read more
Posted in Label Information, Label Design, Packaging & Design Inspiration, Articles & Tips For Printing Custom Labels and Label Design Inspiration
Can you print multiple designs cost-effectively?
Virga Botanicals has a diverse line of cosmetic products. They wanted to keep their design and branding consistent, yet unique across the different products...
Read more
Posted in Label Information, Label Design, Packaging & Design Inspiration, Articles & Tips For Printing Custom Labels and Label Design Inspiration