Digital Label Printing vs. Flexographic Label Printing
The printing process used to create your labels plays a strong role in determining the flexibility, cost and quality of the custom labels you receive. Here’s a quick rundown on the differences between digital printing technology and off-set flexographic printing technology.
Digital Label Printing
As with any type of manufacturing, the quality and technology of your machine dictates the quality of the finished product. If your digital label printing machinery is of lower quality, it can result in inferior color quality and image clarity when compared to flexographic printing.
At LabelValue.com, we use the latest digital printing technology. The HP Indigo WS6800 is our top-of-the-line digital label printer.
With a premium grade printer like the Indigo WS6800, a digital label printer is able to accomplish the color and clarity quality of a flexographic printing press, with the added benefits of a digital press.
The added benefits of custom labels printed with this digital press:
- Quicker set up and run times
- Quicker turnaround for the customer
- 7-color process accuracy (typical machines can only print 4-color or less)
- Variable design options
- Affordable short runs
Flexographic (Off-Set) Label Printing
Flexographic label printing is a more traditional print method and is based off of similar concepts used in a letterpress. The flexographic press uses flexible rubber plates that are attached to cylinders used to apply ink to create the image. Each plate has thousands of tiny bubbles to hold ink and apply it uniformly. The press then uses the four-color process (CMYK) to apply each color and create the image on the label as the paper is pressed against each plate
Flexobraphic printing generally maintains an exceptionally high quality of print. It is ideal for larger runs, as there is a large amount of setup cost, but low cost to run large quantities.
The benefits of custom labels printed with a flexographic press:
- High image quality, clarity and precision.
- Lower per-label costs for larger quantities (e.g. 10,000+).
Ultimately, the best printing process for your labels is determined by a variety of factors. That’s why we offer different printing methods to our clients. We can ensure that we have the best printing method for each customer’s needs.
Interested in having your custom labels printed? Get started with your live quote here.