If you’re looking to get a leg up on the competition, you might want to consider re-envisioning your label design practices. One of the most creatively versatile and eye-catching label materials is clear BOPP. Clear labels have the exciting advantage of peculiarity. They stand out! What’s more than that is that they provide exciting opportunities for creative brand designers. If the contents of your packaging have a peculiar or eye-catching design—say, for example, doggy treats in the shape of a pooch’s face, you’ll definitely want to accentuate this by opting for clear labels and the no-label look.
In the following article, we’ll give you a brief rundown of the label’s make-up and qualities, and of course, some delightful examples.
Let’s get started, shall we?
Custom Clear Label Construction
Now, clear label papers are constructed of a material called biaxially-oriented polypropylene. That’s definitely a mouthful, so to simplify things we typically go with the term BOPP. BOPP is just a kind of plastic that when heated allows one to graft ink onto its surface. Essentially, it's the best material option for printing your creative packaging designs.
Clear labels can be used for everything from food container labels, medical containers, and laboratory equipment to performance textiles. The effect that clear labels will have on all of these containers, fortunately, is the same. Clear labels allow the consumer to preview the contents of your brand container without first purchasing the product. The great thing about transparency is that it affords the consumer the opportunity to make smart decisions before making a commitment. This is a great way to convey to your consumer base that your brand is a reliable one.
Your potential consumer can check out the true quantity of your packaging container. They can, till their heart's content, press their eye up to the container, and examine the product. Market stratagem typically suggests that an informed buyer is a happy buyer. (Just consult your car-buying memory log, if you need further proof.) Consumers are happiest when they know that they are buying of their own volition, and aren’t under the threat of being hoodwinked.
Metallic Silver BOPP Labels - The "No-Label Look"
The transparency of clear labels can be modified by our team. This means that you needn’t worry about the color of your design emblem and packaging information not showing up on the clear label. This gives you the freedom, as a brand marketer or small business owner, to experiment with the packaging design. Colored ink is known to shine with startling radiancy when placed against a clear label backdrop.
You can capitalize on the clear label look by using some kind of rich, or intricate design, as the overlay for the container. You can use a repeating monogram or emblem, for example, like some of those high-end clothing companies.
Or you can simply use the look to embolden those colors already in the label design. Florida Salt Scrubs, for example, uses such a technique to create with accuracy a picturesque beachscape. A light blue ink serves as the water but, through the manipulation of the label’s transparency, they’ve managed to make the contents of the container serve as both the sand and sky.
The color choices you use will be dependent, of course, on your branding image, but here’s something to bear in mind. If you choose the no-label look, you’ll want to make sure that the arrangement is one that compliments the aesthetic qualities, namely the color, of the contents of your container. Let’s say, for example, you are selling cookies that are dyed red, and your brand colors are red with yellow accents. Consider making yellow the principle color of your product’s packaging, this time around. The more familiar brand color, in this case red, will be provided by the contents of the container. Essentially, you want to make sure that no matter what color(s) you choose for your packaging, it is complimenting the altered no-label look.