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Seasonal Product Packaging: 10 Tips for Marketing Your Product This Holiday Season

15 Minute Read – – – Seasonal Product Packaging: 10 Tips for Your Product Marketing for the Holidays The holiday shopping season can be a make or break time to determine a smaller business’s success for the year. Many companies struggle with the notion of creating holiday themed packaging for their products. So, is seasonal packaging…


How to differentiate your product: 4 innovative packaging ideas to disrupt the shelves

Disruption is the buzz-word in the business world these days. We can thank the Ubers, Dollar Shave Clubs, AirBnBs and Netflixs for that. The services and platforms we use day-to-day are completely changing at an insanely rapid pace. Industries are constantly being subjected to disruption in the age of the internet. 3D Printing, connected homes, driver-less…


Squeeze Me! New Squeezable Label Material and Design

Squeezable label material can be the perfect bridge between your unique flexible product packaging and cost-effective packaging design. Learn how Octopus Arms Children’s Natural Foods leveraged this technology and squeeze material to create a great packaging and branding experience for their customers. Get a quote for your own squeezable labels. Squeeze Me! Octopus Arms! Get your…


Why Should You Invest in Your Brand Image?

 Branding is a crucial part of owning your own business. A brand that invests in its image shows its potential clients that it truly cares about its appearance. Conversely, a business that doesn’t invest in its image will cause potential clients to question both the professionalism and quality of the organization. A company’s aesthetics truly…


Why can’t I use JPEG images for printing high quality labels?

The most popular file formats on the web are JPEGs. Unfortunately, the dominance and expansion of the internet has caused this format to become the most used file format outside of web applications as well. Now, JPEGs have their use and place due to their easy compression and small file size. They’re easy to transport…


From Web Mag: Premium Packaging’s Role in Sales & Shares

The way you package your products – from the boxes to the labels to the inserts – plays a big role in shaping customer perception. Are you doing enough to help your brand connect? Especially for companies that make sell products on the internet, maximizing your product packaging’s potential is essential to success. This article…


How to create branding guidelines and use them with your custom labels

Branding guidelines, or visual brand style guides as some companies call them, are a very important component to any successful brand. Why do they matter so much? Brand guides establish a professional level of consistency throughout any visual your company uses – on the web or in print. A style guide is especially important if…


The Benefits of Logo Versatility: how to design a great logo for all of your labels & marketing materials

Oftentimes when we receive artwork for custom labels, we notice that brand’s pigeon-hole themselves into a conflicted design or confusing color scheme in order to retain their original logo’s characteristics. So we’ve put together this post, with help from our graphic design/pre-press department, outlining what logo versatility is and how it can help you when…


What’s the difference between raster and vector artwork?

Q: What’s the difference between raster and vector artwork? Oftentimes, when you send over a .jpg logo for your label artwork, our design or account management teams will tell you that they need a vector logo and your image is raster. If you’re not familiar with design programs, this can be quite confusing. At the…


What’s clear space? How should I use it for my business branding?

If you’re a small business owner or marketer who is handling graphic design duties for your company, this article is for you. By putting certain guidelines in place, you can become exponentially more efficient and productive at producing quality graphics for your company. Adding a definition of clear space to your logo is one such…



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