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Advertising Engagement: Why Packaging & Print Advertising May Still Be Better Than Digital

Looking to optimize your business and convert the widest range of potential customers? What a coincidence, that’s just what this article is about. Now, in order to accomplish reaching a wider audience, you’ll need a firm understanding of the modes of engagement and which mode is most important for growing your business. The four main…


How To Name Your Brand: 3 Easy Methods For Creating A Brand Name That Sticks

Legendary boxer and world class grill ninja, George Foreman, has twelve children. His five boys were given the name George. One of his daughters, the name Georgetta. We understand, naming is hard. If your company is your baby, though, you’ll want to give it a name that stands out. A careful selection of the letters…


Squeeze Me! New Squeezable Label Material and Design

Squeezable label material can be the perfect bridge between your unique flexible product packaging and cost-effective packaging design. Learn how Octopus Arms Children’s Natural Foods leveraged this technology and squeeze material to create a great packaging and branding experience for their customers. Get a quote for your own squeezable labels. Squeeze Me! Octopus Arms! Get your…


Why Should You Invest in Your Brand Image?

 Branding is a crucial part of owning your own business. A brand that invests in its image with professional custom labels, graphics, and guidelines shows its potential clients that it truly cares about its appearance. Conversely, a business that doesn’t invest in its image will cause potential clients to question both the professionalism and quality of…


Why can’t I use JPEG images for printing high quality labels?

The most popular file formats on the web are JPEGs. Unfortunately, the dominance and expansion of the internet has caused this format to become the most used file format outside of web applications as well. Now, JPEGs have their use and place due to their easy compression and small file size. They’re easy to transport…


From Web Mag: Premium Packaging’s Role in Sales & Shares

The way you package your products – from the boxes to the labels to the inserts – plays a big role in shaping customer perception. Are you doing enough to help your brand connect? Especially for companies that make sell products on the internet, maximizing your product packaging’s potential is essential to success. This article…


How to create branding guidelines and use them with your packaging

Branding guidelines, or visual brand style guides as some companies call them, are a very important component to any successful brand. Why do they matter so much? Brand guides establish a professional level of consistency throughout any visual your company uses – on the web or in print. A style guide is especially important if…


The Benefits of Logo Versatility: how to design a great logo for all of your labels & marketing materials

Oftentimes when we receive artwork for custom labels, we notice that brand’s pigeon-hole themselves into a conflicted design or confusing color scheme in order to retain their original logo’s characteristics. So we’ve put together this post, with help from our graphic design/pre-press department, outlining what logo versatility is and how it can help you when…


What’s the difference between raster and vector artwork?

Q: What’s the difference between raster and vector artwork? Oftentimes, when you send over a .jpg logo for your label artwork, our design or account management teams will tell you that they need a vector logo and your image is raster. If you’re not familiar with design programs, this can be quite confusing. At the…


What’s clear space? How should I use it for my business branding?

If you’re a small business owner or marketer who is handling graphic design duties for your company, this article is for you. By putting certain guidelines in place, you can become exponentially more efficient and productive at producing quality graphics for your company. Adding a definition of clear space to your logo is one such…



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