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How to trace objects with the pen tool in Adobe Illustrator: Design Tips Post #1

Welcome to the LabelValue Design Tips Mini-Series. In this series we will be going over some tips and tricks that we feel could be useful when you are designing your next label artwork. These articles will go over general design information, as well as tutorials on using Adobe Illustrator, which is the software of choice…


Squeeze Me! New Squeezable Label Material and Design

Squeezable label material can be the perfect bridge between your unique flexible product packaging and cost-effective packaging design. Learn how Octopus Arms Children’s Natural Foods leveraged this technology and squeeze material to create a great packaging and branding experience for their customers. Get a quote for your own squeezable labels. Squeeze Me! Octopus Arms! Get your…


Cool Custom “I Voted Stickers” for Louisiana polling facilities

This election season, when Louisiana voters head to the polls, they’ll be receiving a special treat in the form of a custom “I Voted” sticker. Secretary of State Tom Schedler released Louisiana’s 2016 “I Voted Sticker” design on Monday. The sticker design contains the classic “I Voted” text, but features circular artwork with George Rodrigue’s…


How to outline fonts for print in Adobe Illustrator

In order for a printer to print your artwork correctly, it has to be able to interpret the images and data in your artwork file. One common misstep that can cause label quality issues is outlining your file’s text. In order for printers or other computer/graphics systems that don’t have your font installed to properly…


How unique custom label designs can boost brand loyalty – and be printed on a budget

Personalization, customization and uniqueness are the marketing buzz words of the times. Packaging personalization has recently burst onto the scene with major brands like Snickers, Coca-Cola and Bud Light paving the way for unique messaging through packaging. The personalization trend is a response to the explosion of millennial consumers (another buzz-word in its own right)….


The Benefits of Logo Versatility: how to design a great logo for all of your labels & marketing materials

Oftentimes when we receive artwork for custom labels, we notice that brand’s pigeon-hole themselves into a conflicted design or confusing color scheme in order to retain their original logo’s characteristics. So we’ve put together this post, with help from our graphic design/pre-press department, outlining what logo versatility is and how it can help you when…


What’s clear space? How should I use it for my business branding?

If you’re a small business owner or marketer who is handling graphic design duties for your company, this article is for you. By putting certain guidelines in place, you can become exponentially more efficient and productive at producing quality graphics for your company. Adding a definition of clear space to your logo is one such…


Key Features of an Effective Product Label

Labels serve multiple purposes – first, to attract the attention of customers, and then to provide product information such as ingredients, date of expiration, usage instructions, date of manufacture, etc. There are core features of labels that all companies must address – whether the plan is to create the label in-house or work with a…


What is Brand Loyalty? How do I get it?

Brand loyalty is one of the more mysterious psychological concepts in business. Every business owner dreams of having a robust and loyal customer following. While successful brands have figured out their own version of the magic formula to finding and retaining customers, many newer and smaller businesses struggle to show why their brand deserves customer…


How to create consistent packaging for your brand

A Different Take On Consistency Consistency is imperative in creating a brand that will stick with people. If you’re changing up your styles, logos, colors and design at the drop of a hat, your customers won’t know how to recognize you out in the marketplace – no matter how cool your labels and packaging are….



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