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How Seasonal & Promotional Product Labels Can Help You Attract More Customers

Seasonal product labels for differentiation Picture this. You’ve spent significant sums of money, time and resources to come up with the perfect seasonal product, only to realize that there are many similar competing products available in the market. How do you ensure that customers notice your product, pick it up off the shelves and place…


Cool Custom “I Voted Stickers” for Louisiana polling facilities

This election season, when Louisiana voters head to the polls, they’ll be receiving a special treat in the form of a custom “I Voted” sticker. Secretary of State Tom Schedler released Louisiana’s 2016 “I Voted Sticker” design on Monday. The sticker design contains the classic “I Voted” text, but features circular artwork with George Rodrigue’s…


Why can’t I use JPEG images for printing high quality labels?

The most popular file formats on the web are JPEGs. Unfortunately, the dominance and expansion of the internet has caused this format to become the most used file format outside of web applications as well. Now, JPEGs have their use and place due to their easy compression and small file size. They’re easy to transport…


How to outline fonts for print in Adobe Illustrator

In order for a printer to print your artwork correctly, it has to be able to interpret the images and data in your artwork file. One common misstep that can cause label quality issues is outlining your file’s text. In order for printers or other computer/graphics systems that don’t have your font installed to properly…


Digital Label Printing vs. Flexographic Label Printing

The printing process used to create your labels plays a strong role in determining the flexibility, cost and quality of the custom labels you receive. Here’s a quick rundown on the differences between digital printing technology and off-set flexographic printing technology. Digital Label Printing As with any type of manufacturing, the quality and technology of…


How to create branding guidelines and use them with your custom labels

Branding guidelines, or visual brand style guides as some companies call them, are a very important component to any successful brand. Why do they matter so much? Brand guides establish a professional level of consistency throughout any visual your company uses – on the web or in print. A style guide is especially important if…


How unique custom label designs can boost brand loyalty – and be printed on a budget

Personalization, customization and uniqueness are the marketing buzz words of the times. Packaging personalization has recently burst onto the scene with major brands like Snickers, Coca-Cola and Bud Light paving the way for unique messaging through packaging. The personalization trend is a response to the explosion of millennial consumers (another buzz-word in its own right)….


The Benefits of Logo Versatility: how to design a great logo for all of your labels & marketing materials

Oftentimes when we receive artwork for custom labels, we notice that brand’s pigeon-hole themselves into a conflicted design or confusing color scheme in order to retain their original logo’s characteristics. So we’ve put together this post, with help from our graphic design/pre-press department, outlining what logo versatility is and how it can help you when…


Custom Labels for Father’s Day

Father’s Day is the best day of the year to do something awesome (and funny) for the dad who makes all the other days of the year so interesting. Whether your dad enjoys golfing, fishing, couch-potatoing, camping, fast cars, or any other generic fatherly interest, or if he is a little more unique and has…


Custom Labels for Summer Barbecues, Brews and More!

Summertime is nearly here! If you live in Florida, like us, the summer heat is already in full force. Summertime means lots of special events like picnics, barbecues, days at the pool, movie nights, vacations and other fun adventures. If you’re planning a special event for the summer, like a big family picnic or company…



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