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5 of the World’s Worst Marketing Mistakes

This article written by Team Umbrella features five of the world’s worst marketing blunders. When it comes to marketing campaigns, promotional packaging or launching new products not every company gets it right. In fact, it may come as a surprise to say that some of the worst marketing mistakes we’ve ever seen have come from…


Label Material Types: How To Select The Perfect Material For Your Labeling Needs

The sheer amount of label materials available can present titillating opportunities for brand design. It can also, though, present a dizzying array of options that can feel overwhelming to those who are newly acquainted with them. If you know the general type of material you’re looking for already, you can jump to that material using…


Food Allergen Labeling: How To Avoid A Disastrous Allergen Labeling Failure

Now, unless you are some sort of mad titan, you don’t want your product to wipe out a chunk of the population. Not only is it bad press for your brand, but it’s just plain wrong. You may, though, be responsible for spreading potentially dangerous allergens to unsuspecting consumers. That is, if you’re mislabeling your…


Lithium Ion Battery Labeling: How to Ship Lithium Ion Batteries Without Getting Into Trouble With The IATA, 2019 Version

Provisions for the transport of lithium ion batteries updated, as per the IATA, on January 1st, 2019. The following is based on the regulations set forth by the Technical Instruction for the Safe Transport of Dangerous Goods by Air (Technical Instructions) and the 60th Edition of the IATA Dangerous Goods Regulations (DGR). Note: This article is…


Everything You Need to Know About the Pantone Color Matching System

One name that often rings a bell for those in the private business sector and those in the business of branding is Pantone. The term “big deal,” is understatement when used for this industry staple. Specializing in color science, the company has created unique palettes and one of kind of colors for everyone from Tiffany…


Everything You Should Know Before Choosing A Color Pallete For Your Brand & Product Labels

A good color palette is one that burns itself into your mind. So that even when you close your eyes it’s there, lingering like phosphenes or the memory of an ex-lover. Your brand deserves this sort of recognition. It can be difficult, though, to arrange a color palette that will resonate with customers. In this…


How To Name Your Brand: 3 Easy Methods For Creating A Brand Name That Sticks

Legendary boxer and world class grill ninja, George Foreman, has twelve children. His five boys were given the name George. One of his daughters, the name Georgetta. We understand, naming is hard. If your company is your baby, though, you’ll want to give it a name that stands out. A careful selection of the letters…


The Psychology of the Price Tag Label

There are myriad technologies out there that can help you to increase the sales of your business. If you’re old school, though, — or just can’t bother — you may have sworn off learning all that fancy schmancy tech stuff. So, in honor of the neo-luddite in you, we’ll explore ways to boost sales with…


5 Methods For Converting RGB to CMYK

You can get any color and its variations by combining a set of fundamental colors using two methods: CMYK or RGB. CMYK stands for cyan, magenta, yellow and black (K denotes key plate in printing) while RGB stands for red, green and blue. All of these are fundamental colors but we use only CMYK in…


Keg Collar Labeling Requirements for Craft Breweries

It seems like labeling regulations change about as quickly as tap handles at your brewery. Regulations for kegs are no exception. As you know, kegs are an integral part of any brewery’s process. Whether you are shipping coast to coast, or just filling for your tap room, it is important to have your kegs labeled…



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