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Why can’t I use JPEG images for printing high quality labels?

The most popular file formats on the web are JPEGs. Unfortunately, the dominance and expansion of the internet has caused this format to become the most used file format outside of web applications as well. Now, JPEGs have their use and place due to their easy compression and small file size. They’re easy to transport…


How to outline fonts for print in Adobe Illustrator

In order for a printer to print your artwork correctly, it has to be able to interpret the images and data in your artwork file. One common misstep that can cause label quality issues is outlining your file’s text. In order for printers or other computer/graphics systems that don’t have your font installed to properly…


The Benefits of Logo Versatility: how to design a great logo for all of your labels & marketing materials

Oftentimes when we receive artwork for custom labels, we notice that brand’s pigeon-hole themselves into a conflicted design or confusing color scheme in order to retain their original logo’s characteristics. So we’ve put together this post, with help from our graphic design/pre-press department, outlining what logo versatility is and how it can help you when…


What’s the difference between raster and vector artwork?

Q: What’s the difference between raster and vector artwork? Oftentimes, when you send over a .jpg logo for your label artwork, our design or account management teams will tell you that they need a vector logo and your image is raster. If you’re not familiar with design programs, this can be quite confusing. At the…


What is CMYK? Defined

What is CMYK? CMYK is an abbreviation for Cyan, Magenta, Yellow & Key. These four colors are the four inks that most color printers use to replicate the full range of the color spectrum. CMYK is a 4-color process used to combine these four primary pigments to create printed color materials. Cyan is an aqua or blue, Magenta…


Varnish or Laminate – Best Choice for Labels?

Varnish or Lamination – What’s the Best Choice for my Custom Labels? How do you choose between varnish or laminate finishes for your labels? What are these in the first place? Do I even need to have to have one? If you haven’t purchased custom labels before, you’re probably not accustomed to the different materials and…


What are Pantone Colors?

Q: What are Pantone Colors? A: The Pantone color system is a numbering system used to identify and match colors. Pantone colors are standardized colors that are able to be referenced and replicated exactly. Using Pantone colors allows designers, manufacturers and printers to reference specific Pantone colors. This allows them to ensure consistent color matching and…


A Step-by-Step Guide to Understanding Artwork Guidelines for Print

  In the print-world, the way you create and save your logo, custom label design or other artwork is everything. So if you think that a) CMYK is some strange texting lingo, b) you have to stab your artwork to get it to “bleed properly”, or c) a rasterized image is picture of Bob Marley and the…


Why fluorescent colors don’t work on computer screens

Fluorescent colors are fluorescent because they literally glow – in real life that is. What makes them appear fluorescent is actually that they absorb UV light that the human eye cannot see. They then release this UV light as a form of energy that puts off visible light.
Used to be, in the early stages of fluorescent dyes and paints, that this would only be visible with the use of a black light. When the black light shone, the UV reflected light showed up.



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