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5 of the World’s Worst Marketing Mistakes

This article written by Team Umbrella features five of the world’s worst marketing blunders. When it comes to marketing campaigns, promotional packaging or launching new products not every company gets it right. In fact, it may come as a surprise to say that some of the worst marketing mistakes we’ve ever seen have come from…


Label Material Types: How To Select The Perfect Material For Your Labeling Needs

The sheer amount of label materials available can present titillating opportunities for brand design. It can also, though, present a dizzying array of options that can feel overwhelming to those who are newly acquainted with them. If you know the general type of material you’re looking for already, you can jump to that material using…


Why Businesses Should Switch to Eco-Friendly Packaging

The current environmental crisis we are facing on a global scale is evidently having a direct impact on consumerism and shopping habits. Significant issues such as plastic pollution and deforestation are causing consumers to have concerns over where their products are coming from, and what their effect is on the environment. As a result, businesses…


Food Allergen Labeling: How To Avoid A Disastrous Allergen Labeling Failure

Now, unless you are some sort of mad titan, you don’t want your product to wipe out a chunk of the population. Not only is it bad press for your brand, but it’s just plain wrong. You may, though, be responsible for spreading potentially dangerous allergens to unsuspecting consumers. That is, if you’re mislabeling your…


Advertising Engagement: Why Packaging & Print Advertising May Still Be Better Than Digital

Looking to optimize your business and convert the widest range of potential customers? What a coincidence, that’s just what this article is about. Now, in order to accomplish reaching a wider audience, you’ll need a firm understanding of the modes of engagement and which mode is most important for growing your business. The four main…


Everything You Want to Know About the CMYK 4-Color Printing Process

You’ve seen it everywhere and you’re probably wondering, “what is CMYK?” You want to ask someone about it, but aren’t sure if it’s pronounced “kehmyuk,” and don’t want to seem inept in front of your print-industry buds. It’s okay, wring the sweat from your eyebrows. We’ve got you covered.. In the following article we break…


Lithium Ion Battery Labeling: How to Ship Lithium Ion Batteries Without Getting Into Trouble With The IATA, 2019 Version

Provisions for the transport of lithium ion batteries updated, as per the IATA, on January 1st, 2019. The following is based on the regulations set forth by the Technical Instruction for the Safe Transport of Dangerous Goods by Air (Technical Instructions) and the 60th Edition of the IATA Dangerous Goods Regulations (DGR). Note: This article is…


Everything You Need to Know About the Pantone Color Matching System

One name that often rings a bell for those in the private business sector and those in the business of branding is Pantone. The term “big deal,” is understatement when used for this industry staple. Specializing in color science, the company has created unique palettes and one of kind of colors for everyone from Tiffany…


Everything You Should Know Before Choosing A Color Pallete For Your Brand & Product Labels

A good color palette is one that burns itself into your mind. So that even when you close your eyes it’s there, lingering like phosphenes or the memory of an ex-lover. Your brand deserves this sort of recognition. It can be difficult, though, to arrange a color palette that will resonate with customers. In this…


How To Turn Your Child’s Art Into Real Stickers With These 6 Easy Steps!

As parents, if we could plaster our children’s drawings everywhere we go, we would gladly do so. The silly, cute drawings are a continual source of joy for us. Did we really create a human being that is capable of creating something beautiful? It’s truly amazing. But too often, those wonderful paintings and drawings get…



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