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Advertising Engagement: Why Digital Advertising Is Not Your Only Option

Looking to optimize your business and convert the widest range of potential customers? What a coincidence, that’s just what this article is about. Now, in order to accomplish reaching a wider audience, you’ll need a firm understanding of the modes of engagement and which mode is most important for growing your business. The four main…


Everything You Want to Know About the CMYK 4-Color Printing Process

You’ve seen it everywhere and you’re probably wondering, “what is CMYK?” You want to ask someone about it, but aren’t sure if it’s pronounced “kehmyuk,” and don’t want to seem inept in front of your print-industry buds. It’s okay, wring the sweat from your eyebrows. We’ve got you covered.. In the following article we break…


How to Ship Lithium Ion Batteries By Air Without Getting Into Trouble With The IATA, 2019 Version

Provisions for the transport of lithium ion batteries updated, as per the IATA, on January 1st, 2019. The following is based on the regulations set forth by the Technical Instruction for the Safe Transport of Dangerous Goods by Air (Technical Instructions) and the 60th Edition of the IATA Dangerous Goods Regulations (DGR). Note: This article is…


Everything You Need to Know About the Pantone Color Matching System

One name that often rings a bell for those in the private business sector and those in the business of branding is Pantone. The term “big deal,” is understatement when used for this industry staple. Specializing in color science, the company has created unique palettes and one of kind of colors for everyone from Tiffany…


Everything You Should Know Before Choosing A Color Pallete For Your Brand & Product Labels

A good color palette is one that burns itself into your mind. So that even when you close your eyes it’s there, lingering like phosphenes or the memory of an ex-lover. Your brand deserves this sort of recognition. It can be difficult, though, to arrange a color palette that will resonate with customers. In this…


How To Turn Your Child’s Art Into Real Stickers With These 6 Easy Steps!

As parents, if we could plaster our children’s drawings everywhere we go, we would gladly do so. The silly, cute drawings are a continual source of joy for us. Did we really create a human being that is capable of creating something beautiful? It’s truly amazing. But too often, those wonderful paintings and drawings get…


TTB’s Approval Process For Craft Beer Labels Causing You Pain? We’ll Make it Easier to Understand.

You’re sweaty and panicked. You’ve developed a nervous tic, and as a result keep spilling things and knocking things over. We get it. We’ve worked with many clients who were in the same situation while coming down to a deadline or working on their first beer label. The process of having a label created and…


How To Name Your Brand: 3 Easy Methods For Creating A Brand Name That Sticks

Legendary boxer and world class grill ninja, George Foreman, has twelve children. His five boys were given the name George. One of his daughters, the name Georgetta. We understand, naming is hard. If your company is your baby, though, you’ll want to give it a name that stands out. A careful selection of the letters…


How To Anti-Counterfeit Your Labels: A Variety Of Label Printing Strategies To Protect Your Brand

The world can be scary a place for business owners. There are too many ways for the people with ill-intentions to profit off of a respected brand by commandeering and replicating their products, branding materials, and product labels. Thankfully, though, you can protect your product as it travels along the supply chain by using anti-counterfeit…


The Psychology of the Price Tag Label

There are myriad technologies out there that can help you to increase the sales of your business. If you’re old school, though, — or just can’t bother — you may have sworn off learning all that fancy schmancy tech stuff. So, in honor of the neo-luddite in you, we’ll explore ways to boost sales with…



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