Wine Wednesday: Creating Wine Labels
In honor of #WineWednesday I thought today might be a good day to talk about wine labels. With a saturated market with lots of competition it’s important to create wine labels that will catch the eye of anyone who sees them. Whether you’re bottling wine in your home cellar for selling locally, plan to mass produce for wine for stores or just want to label a case of wine for a wedding or anniversary celebration it’s important to design and create an attractive, elegant wine label, as many people will “judge this book by its cover.”
Most would agree that your labels are most meaningful and will have the greatest impact when they’re inspired. Inspiration can come from anything, from the label of a popular wine to a piece of artwork you admire. Remember: you aren’t copying the work of someone if you’re just using it for inspiration to create your own ORIGINAL label.
Select a font that matches the style of the label and your own personal taste. You can do anything from elegant to wacky or anything in between. You will want your font color to be complimentary but contrasting to the background color and large enough that it can be easily read. Beware of fonts that are too elaborate that can be difficult to read.
You want to avoid putting too much text and too many unnecessary elements on the label, since it will only cause the label to become cluttered and will likely be overlooked. Write a small description of the wine and what it is best paired with. You will also need the type of wine and where it was bottled. Check the FDA labeling requirements for what needs to be included on your label.
Ask the Experts.
If you’re planning on investing significant money into producing labels, it may be worth the time and money to consult with an expert, either a graphic designer (one who specializes in product labels) or a packaging specialist who can provide you with the necessary guidance.
Want to speak with one of our labeling experts or get a quote? Contact us today!