What is a QR code and why should you use them for your business?

QR codesWe all have heard the expression, “content is king,” and work hard to make sure our websites and blogs are updated with the latest information on our industry and business. With so much information readily available, it’s important that we put the right information into our customers’ hands at the right time. The easiest way to do this? QR codes!

What are QR codes?

Chances are if you have been shopping you have seen QR codes, although you might not have realized what you were looking at, at the time. QR codes, short for Quick Response codes, are essentially a barcode. However, unlike barcodes, they can store and digitally present more data, url links, and text. They are used to take information from a transitory media and let you access it on your cell phones. While you may not have noticed them in the past, you may begin to now. During a recent trip to Busch Gardens in Tampa, I spotted a QR code on a large sign. I also noticed QR codes on the back of individual packages of seeds, providing me with additional information about planting the seeds and the vegetable it would grow to be.

How does it work?

All you need to access the information the QR code is linked to is to have an scanner on your cell phone. With more people carrying smart phones than ever before, a QR code strategically positioned on your products with access to additional product information, coupons, or even your social media sites, can provide the additional selling factors to help you sell your product.

How do you get started?

All you need to do is go to the LabelValue.com page and create your own QR code with the code generator at the bottom of the page. LabelValue.com can easily create custom labels for you with your specific QR code.

You can also contact us with questions at 800-750-7764.